MWCB 40. Make Them Earn Your Business Card

Attention edibles fans- this week we're joined by Chris Whitener, Executive Director of Magical Butter, an innovative device that makes creating your own edibles incredibly easy. Launched on the heels of legalization in November of 2012, Magical Butter has established itself as an industry leader through customer service, badass branding, and creative content marketing responsible for tens of millions of views.

Listen in as Chris and the Buds break down Magical Butter's success and discuss how to respond to changing customer preferences while navigating regulations with a worldwide following!